The Awards, which were held in Dubai last week (16th November), celebrate and recognise excellence, knowledge and best practice across the private wealth sector in the Middle East and North Africa region, with winners being selected by an independent panel of judges.

This award serves to underline Crestbridge’s proposition in the Middle East market, where it has developed strong relationships built up over a number of years, with the team supporting the global and increasingly complex objectives of a growing number of families based in the region.

Crestbridge Family Office Services CEO Heather Tibbo commented on the award win:

“Gaining recognition through this award is a reflection of our unique proposition in the Middle East, a rapidly evolving market where we have earned a leading reputation thanks to our team’s ability to understand the dynamics, needs and demands of our clients.

“It is testament to our team’s knowledge of the domestic landscape, of our Islamic Finance capabilities and of our global reach – and it is fitting that this award comes as we celebrate our tenth anniversary this year, as we look forward and continue to enhance our proposition both in the Middle East and beyond.”

The industry-benchmark qualification, which Danielle passed with Distinction, takes a high-level strategic look at the effective implementation of ESG solutions into an organisation’s framework, including how ESG data can be brought into business modelling and delivery through reporting.

Designed to support leaders in the ESG space, the qualification explores the evolving ESG landscape, how organisations can prioritise ESG, how to implement effective ESG strategies and how to lead a successful and sustainable ESG transformation.

This qualification adds to Danielle’s impressive resume which already includes a number of industry-leading qualifications in this area, including the Chartered Institute of Securities and Investment’s (CISI) Sustainable and Responsible Investment Certificate.

With over ten years’ experience in financial services across multiple jurisdictions, Danielle manages a large team administering the portfolios of high-profile international families. Named as a ‘future leader’ in the eprivateclient 2023 Channel Islands NextGen List, she is also involved in the learning and development of junior staff at Crestbridge Family Office Services.

Held recently, the event (‘Strategies for a World in Transition’) of which Crestbridge Family Office Services was a sponsor, was attended by Heather Tibbo, CEO, Daniel Channing, Director and John Harris, Chair.

Across the keynote speakers and panel sessions, key issues highlighted at the event included:

• The importance of working with partners and advisers to pre-empt imminent global risks, including AI, market instability, political and social volatility and climate change
• The growing appetite to integrate legacy planning and sustainability into wealth strategies
• Legacy for families is as much about the transfer of values as it is about the transfer of wealth
• The appeal of stable jurisdictions is set to grow even further in a world that is increasingly volatile

Commenting on the event, Heather Tibbo said:

“The clear message was that political, regulatory and legislative change is prompting families to call on the expertise of their advisers and partners more and more as they try to navigate an unknown future. Being on the front foot is really important, and we’re absolutely seeing that play out amongst forward-thinking families who are focused on robust, innovative planning and want to ensure an impactful legacy.”

Daniel Channing added:

“Families are alive to the risks the current environment presents – what these families do however recognise is that a common purpose and shared values can provide a stable core around which they can find stability. To truly harness and implement the benefit of that purpose and value families recognise the need for specialist advice and sophisticated governance. These families are in a world that provides significant challenges, but that also offers up much opportunity too. With the support of external experts and with a solid foundation and structuring options through jurisdictions like Jersey, families are being positive in their outlook, setting themselves up well for future wealth transfer and investment.”

In essence, a VFO is a wide group of consultants servicing the assets and supporting the specialist needs of families from afar, with responsibilities usually divided amongst the group and clearly delineated, as opposed to the more traditional, physical family office with salaried staff.

A number of factors are driving this trend, Mr Channing explained.

In particular, multigenerational family dynamics, the shifting needs of the next generation and a greater diversity of focus are making family interests more complex – in terms of family members, ‘branches’ and geographies, as well as investment interests, businesses and asset classes.

This broadening span is, Mr Channing said, a key driver to family offices having to scale in both size, expertise and jurisdictional reach, leading to a greater propensity to turn to trusted external partners to support those complex areas.

In addition, the uptake of the VFO model is also being driven by the increasingly challenging landscape of international regulation and requirements around, for instance, reporting relating to more diverse investment strategies or beneficial ownership disclosure.

These factors are ‘the stick’ – all demanding more of families and precipitating the demand for specialist expertise; expertise that need not necessarily be ‘on the ground’ locally but could be tapped into wherever it is in the world.

In addition, the continued progression of communications technology has meant that the transition to remote and hybrid working practices has been relatively smooth. This is ‘the carrot’ – the enabler that has meant the shift to accessing the best expertise, wherever it is, is absolutely possible.

“The VFO has become a very viable option for families at all levels,” Mr Channing said.

“Getting the very best expertise and support is what families ultimately want – and actually it can be far more accessible, more flexible and more cost effective to be able to tap into that expertise remotely or virtually.”

Mr Channing explained that a key benefit of a VFO was its flexibility.

Rather than a fixed office with a static staff, a VFO functions as a group of advisors and consultants orbiting the family, and ‘departments’ can be added or removed with greater ease than traditional recruiting.

They enable families to respond to changes in the market or indeed the family itself with speed and without incurring the fixed, longer-term costs of salaries and rent. They also allow families to access a wider range of expertise and experience than traditional FOs.

“If a family, for instance, wanted to move assets to a new jurisdiction,” explained Mr Channing, “it can be much faster, easier and potentially cheaper to consult with a remote team on a temporary basis than to set up a physical office and hire salaried employees.”

VFOs can also be very well equipped to deal with generational change in the family. As wealth cascades down and disperses through inheritance to multiple family members, more advisors can be consulted with this in mind, as and when necessary – for instance in new markets where a family has little existing experience or is not as comfortable.

“Family offices are having to become more sophisticated quite quickly,” Mr Channing said.

“A virtual structure can allow them to cope with that rapid change much better than a traditional approach, allowing them to get access to the very best financial advice, remain agile, and enabling them to meet the changing needs of the market.”

Such a fundamental shift in operations is not without its challenges, Mr Channing warned.

While a VFO can be very nimble, the nature of the ‘office’ means that direct communication between advisors, who may have entirely different responsibilities, can be difficult.

“It’s important to be mindful that VFOs have the potential to create ‘silos’, where consultants do not interact, and this can lead to opportunities slipping through the cracks or a lack of efficiency,” Mr Channing advised.

“Clear and effective leadership is necessary to prevent mistakes and losses due to this lack of communication.”

In addition, while VFOs are very flexible in addressing logistical and regulatory challenges, they can struggle when it comes to technology, Mr Channing warned.

He explained that they can be less secure than traditional FOs, who will run their own servers and house their own data, and because the consultants all work for different firms, they may prove to be slower than more centralised operations in adopting, for example, the potential benefits of AI systems.

“While there are challenges in the operation of VFOs, most can be solved with a focus on strong leadership, regular and easy access to the family, and a clear focus on the mandate – while assigning an experienced, trusted service provider that can act as a central point of contact and liaison for all parties can be an effective approach,” Mr Channing said.

“If the founders remain close to the operation and ensure a high level of cooperation between the advisors involved,” added Mr Channing, “then there is no reason why the VFO can’t be an incredibly exciting opportunity for families to grow their wealth and secure their holdings for years to come.”